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Why Research Skills are Important


Students Need Academic Research Skills

The aim of academic research is to acquire the knowledge you need so that you can say something with confidence and conviction about the subject in question.   The method used to acquire the knowledge may differ, but the strict adherence to the truth is the foundation of what makes academic research important and the baseline of all advances made in our understanding of the world.   Research into the world of physics, biology, economics, and culture translates into insights that have been a catalyst for changes in our society and discoveries that improved our quality of life.  The point is you simply cannot succeed in school without some keen research skills.

Our Business World Needs Good Researchers 

Businesses have different motivations than academic scholars.  They have more immediate needs.  It is through research that companies make decisions revolving around improving a company’s productivity, developing new products, identifying customer needs,  adapting new technologies, and detecting what the competition might be doing.  How else can an organization survive or excel?  The bottom line is that employers value employees who have good research skills.  No matter what career path you follow at some point your research skills will come in handy. 

We are all Researchers

Apart from work related inquiries, you may not realize how much of a role research plays in your life.   Your favourite browser is your go-to source when you need an answer to a question.  Likely you use basic research skills when you compare pricing and ratings before you make a purchase.  You check flyers for deals, ask friends for an opinion on the top-rated restaurants or resort vacations.  You sort through recipes when you plan a meal, explore the latest technology, or delve for details on a company you might want to hire for contract work.  

How Good are your Research Skills

You do know how to research some things.  However, beyond the initial results found through Bing or Google, do you know how to find good verifiable information?   

  • Are you curious, observant, and informed? 
  • Do you aim for real understanding by asking questions and verifying informtion from serveral sources.  
  • How accurately can you evaluate, organize and clarify the details of your findings.  
  • Are you able to offer insight that you gain from using a variety of research techniques.  

In other words, can you translate your research into relibable intelligence that can be used to help your employer or your clients to make crucial decisions? 

Quality Research Matters

Since we live in an information-rich world, the scope and quality of your research does matter, personally and professionaly.  

Personally, it matters, if you want to understand the world around you.  One of the primary aims of developoing research skills is to improve your critical and independent thinking to understand what you read or hear.   In view of the fact you are inundated with news and advertisements that are bursting with  claims, controversies, allegations, or requests that can have an impact on your life, do you have the research skills to determine which statements are true and which sources can be trusted?  Let's face it not everyone or every business is ethical.  Do you accept any and all information at face value or do you know how to identify the primary sources of authority or locate new or hidden information so that you can acquire a deeper understanding of all sides of an argument?  

Professionally, quality research matters to the business you work for or clients you represent.  An organization values strengths and unique insights gained through good research because it helps them make better decisions, reduce risks, and increase their chances of success.  Established businesses use research to determine whether they can succeed in a new geographic region.  Organizations can use research results to assess competitors, select a marketing approach for a product, spot new trends, evaluate consumer demand, communicate with consumers, measure reputation or gauge departmental performance.    

Skills Required to be Good at Research

Research actually involves several important proficiencies that are valuable in other areas of your career.

1. Are you open towards new ideas, open-minded, objective, and motivated?  Researchers have all four attributes.  Research is not simply used to verify what the researcher may already think or know.  Where answers are not obvious a researcher’s job is to discover a solution or recognize what facts contribute to the solution .  Therefore, a researcher must always open to surprising or divergent data.

2. Are you able to identify and use new tools or research techniques to obtain intelligence?  As not all research is internet or client based, a researcher must be able to track competitors, design and carry out studies, surveys, focus groups, and interviews.  Researches also build prototypes, conduct experiments or consult government reports or empirical evidence.

3. Do you easily recognize when new lines of inquiry reveal themselves?  Research often generates new questions or ideas which can lead to additional research.

4. Do you pay close attention to detail?  A good researcher examines supporting records, identifies source documentation, or scrutinizes and understands what is contributed by others.

5. Are you good at taking notes and keeping track of all information sources?  Good researchers are able to cite sources of primary evidence. 

6. Are you methodical in analyzing information, absorbing it and filtering it for usefulness?  A good researcher knows how to exercise caution about the quality or relevance of the information and also verify the integrity of information that will contribute something new and authoritative to the subject area. 

7. Are you meticulous about accuracy?

8. Are you good at organizing the facts?  Researchers not only evaluate facts they prioritize details along with relevant supporting arguments?

9.  Do you have the patience to spend time reading, listening and observing to gather credible information?   Research is a slow and laborious process and the direction of any type of research may change a number of times before the researcher feels confident about being on the right track.  Therefore research involves  incredible focus and patience.  

10.  Do you consistently do the research and supporting work in a timely manner?  Attention management skills help researchers to:

  • Break down the problem or project into manageable parts
  • Meet time-sensitive deadlines for each element
  • Set goals, plan, organize

11. Have you displayed capability in gathering intelligence and using it to form an effective solution or authoritative opinion?   

12.  How are you problem solving skills?   Researchers often have to make sense of complex challenges or handle difficult situations.  They must know how to break down questions or problems into more decisive parts, critically think about each element and determine an effective solution.

13.  How well do you communicate?  When it comes to research skills, it’s not just about gathering data and making sense of it, but also about how a researcher explains it.  Researchers have to effectively communicate their new findings and demonstrate value in a clear and concise manner.   They are selective in choosing a presentation style or writing style that suits the type of research as well as the intended audience.  

14. Are you willing and capable of assuming the responsibility of adhering to applicable policies and procedures during the investigation process?  The fundamentals of research involves rules and procedures, code of conduct and ethics.  Researchers are accountable for their objectivity, diligence, and credibility.   When most people think of research ethics, they think about issues that arise when scientific research involves human or animal subjects.  While these issues are indeed a key part of research ethics, there are also other issues about standards of research conduct that apply in business. 

Good ethical research leads to effective collaboration and better outcomes.  Employers need to trust the research.  They rely on it to make decisions that affect their reputation, relationship with clients, and staying in business.  When you conduct research on behalf of clients, the integrity of the business could be called into questioned and it could face legal liability if the research and intelligence is falsified, sloppy, misrepresented, crossed boundaries of non-disclosure, confidentiality, or plagiarized the work of others.

Sometimes as a researcher you might have to push through the boundaries of your comfort zone or have the  moral courage to face a difficult situation. There can be discouraging moments too, due to  the nature of the research problem or the non-cooperation of other participants in the study.

Quality Research Skills can be Practiced

When it comes to practicing your research skills, remember there is limitless knowledge out there for you to discover.  Whatever you undertake to explore, aim for real understanding. Here are some practice ideas that will lead to mastering your research skills:

  • You can start by identifying some of your most prominent opinions and beliefs. Write each idea out on a piece of paper in as much detail as you can. Find a credible source of academic research for each opinion.  Determine how well your opinion holds up under closer scrutiny, or better yet, the scientific method.  It can be very enlightening to learn that we might be wrong about something or encouraging to learn our opinions are in line with academic understanding.  
  • Practice research skills in everyday life by exploring things that are meaningful to you.   Your research  could be about people, products, or processes—whatever interests you.  
  • You can create small research projects for yourself to help you with a current life event.  Ask different worts of questions to learn what questions might work best in different situations.  Try asking questions that you can actually test. 
  • Choose to learn about something new every week.   Start broad, then dive into the specifics.  Verify the information.
  • Plan a different vacation each month.  Turn that into a research project.  Research the best time of year to travel to a particular locations in terms of weather or the ability to see featured attractions.  Learn about the different activities, museums, or historical sites, the prices of hotels and transportation options.
  • Pretend you are applying for a job, even if you are not keen on that type of work.  After all, when you work for a company you may have to conduct research on a topic that is not very appealing.  Research information about the different positions you see offered (responsibilities, educational requirements, trends or outlooks for the future).  Learn about the individual companies that are hiring through their websites, news releases, or media reports.  Make comparisons.  
  • Question your media sources and try to verify their claims.  Check the sources of a news article and do your own research to learn more about a person or situation.  Try to get to the bottom of a story or claim.  Look for time-specific information, research the credibility of the author or reporter. 
  • Talk to strangers to practice your “user experience” interview research skills.  What types of open-ended questions get strangers talking in the supermarket? Can you build a rapport?  Practice your opening and closing style to see if it feels natural and puts your subject at ease.  You might ask people why they choose one product over another.  Observe their body language.  How does it change throughout the conversation?  Can you maintain professionalism?  Are you avoiding bias?  Try repeating the same series of questions with another person to gauge the differences.  You could vary a question or two to test the questions themselves and learn something about your practices that will help you when it is time to conduct a real study.
  • Even through your practice sessions, stay organized.   Update your files as you find resources.  You want to be able to cite your references accurately and find them easily.

When you conduct quality research you must be prepared and open to unexpected answers.   Good research is not about picking and choosing your answers.  A good investigator never limits his or her research strategy, but wants to probe deeply to develop the most accurate understanding from a realm of possibilities.   You should not limit your research strategy to one method or search in only one direction or rely on a minimal resources.  What your company wants or expects may be driven by different motivations from its paying customers.  Therefore, you might be surprised by what you will learn from clients or sources that do not think like you do.  

Research plays a key role in several industries and all these skills are in demand.  Because research teaches us new things and helps us adapt and evolve, with the ability to perform good research you have an opportunity to shape the future, 



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