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Personal SWOT Analysis for Achieving Personal and Professional Ambitions

What is "SWOT"?

SWOT s an acronym for Strengths, Weaknesses, Opportunities, and Threats.  

The SWOT Analysis strategy was devised as a planning tool for analyzing a professional project or business venture.  It has since evolved into more than a business tool; it is a useful exercise for identifying and evaluating the various factors that can affect the attainment of your personal and professional goals and determine what abilities you need to acquire or fine-tune on your path forward.    A SWOT analysis is a great way to organize, prioritize, and determine a workable strategy for your professional development as it pertains to your field of interest as well as to create balance in your personal life.

A personal SWOT Analysis has a simplistic format which means it’s easy and quick to use.  Basically four squares/four lists.  No training required or special technology required.  Paper and pen will work.  To make it even easier we provide key prompting questions that will help stimulate your thoughts and keep you on track.

Listing everything down in a SWOT diagram will clarify your thoughts.  It will help you identify the unique personal strengths that distinguish you.  It’s a great confidence builder and way to affirm that you are on the right path or be reminded of your accomplishments. The SWOT process is also useful as way to handle a problem that you face because it enables you to identify which areas are of greater concern and where you need to focus your attention.

Of course, depending on your purpose, like any self-analysis tool, further in-depth study may be required.  The main thing is that it is extremely helpful and definitely worth your time.

Start by Identifying the Goal that you want to Achieve

It is important to be as specific as possible. Be clear about timing.  That is, when you want to achieve your goal.  Also, determine what criteria you will use so that you will know that you have achieved it.   As you go through the questions analyzing your strengths and weaknesses, it is helpful for you to consider your overall knowledge, skills, experience, resources as well as the support that you have available.   These areas relate to you personally, and the resources and skills that are available to you. They are, therefore, things that are generally under your control.


Square #1 – Identify your strengths

Strengths refer to whatever you are good at, whatever motivates you, whatever you love to do – character traits, proficiencies, resources, or benefits that come from you or which you perform.  Your strength help you to accomplish a task, sustain your passion, solve problems, make your work easier or achieve consistent results.  Strengths can be intangible strengths including aptitudes, skills, positive behaviours, relationships, intelligences, and education.  Don’t ignore your tangible strengths such as money, educational materials, specialized equipment, and amenities.

In advancing your career you would consider where you have an advantage over competitors/peers or where you have unique resources to exploit.   Knowing your strengths will help you position yourself in whatever goal you want to achieve.

  • What am I enjoying doing?
  • What are my unique skills?
  • My most unique ability is ______________________
  • What do I do or understand better than others?
  • What are my moral principles?
  • What attributes help me stay committed?
  • What do others see as my strengths?
  • What are my professional qualifications/certifications that make me stand out from the rest?
  • Can my expertise in some area make a difference to the organization?
  • What are my recent achievements, and how did I achieve them?
  • Which beneficial resources do I have access to?
  • Do I have especially useful or powerful industry contacts?

Square #2 – List your Weaknesses

List your weaknesses or circumstances that make it more difficult for you or can prevent you from reaching a goal.  Think about whatever is holding you back, whatever are your fears, whatever it is you dread.  Think about behaviours that have affected your life personally, socially or professionally.

  • Performance based weaknesses can be in fundamental academics skills, interpersonal skills or lack of experience. 
  • Internal weaknesses are personal limitations such as procrastination, poor work habits, being easily distracted, or tardiness. 
  • Personal weakness can be a behavioral weakness that makes it more difficult for you to fulfill your potential. These weaknesses can be mental, physical, or emotional.
  • Situational weaknesses can include poverty, lack of access to education, and exposure to violence. 

Ask these questions as a guideline to zero in on what might be holding you back.


  • Do I have the necessary skills/qualifications to be successful in my current or future roles?
  • What is stopping me from achieving my goal? Is there a key skill or technology that I should have spent time to learn.
  • What do I need to improve to achieve my goal?
  • What other traits can I improve to be more efficient?
  • What negative habits do I have?
  • Which of my behavioural traits causes me to have a conflict with others?
  • What is the least impressive part of my resume?
  • What was my most recent failure, and how did I contribute to it?
  • What do others think as my weaknesses or poor work habits? Even if I don’t consider it as a weakness, might an client see it as a weakness?
  • What poor work habit most inhibits my performance?
  • What skill needs the most improvement?

Sometimes it is difficult to identify a personal weakness. 

  • Think about what is working and not working in your life. 
  • Get feedback from someone you trust at work and in your personal life. 
  • You may want to spend quality time on this section by keeping a list of the things that make you happy, sad or angry each day and think about how those feeling could be impacting your life. 

It may be difficult to admit your flaws or fears, but once you recognize what they are you can develop a plan to bridge those gaps or overcome those things that cause you to be anxious.


Square #4 – Recognize Potential Threats, Obstacles or Unexpected Challenges

Think about all the external obstacles that may stand in your path or prevent you from following your personal or professional path.   Anything that slows down or interrupts your progress can qualify as a threat.  Examples of threats include disruptive technologies, distractive friends, economic crises or hostile co-workers or leadership.  What can you do when these things stand in your way?

  • Are there any people holding me back? Is there someone in my circle of influence who is making my study plans harder? How could I approach this problem constructively?
  • What are the obstacles at school, work and in my personal life that prevent me from achieving my targets?
  • Are there any skills that my competitors have that I don’t?
  • What underlying behaviours or skill deficiencies hold back me back?
  • Are my personal traits hurting my student or professional life?
  • Are there new processes or technologies pushing an industry forward, and my lack of experience or training means I’m trailing behind in being able to enter that filed? How do I fix this?
  • Is there anything that negatively affects my passion?
  • What distracts me the most from studying or work?
  • What contributes to my weaknesses?
  • Does where I live hinder me?
  • Does my financial situation have a bearing on my goal?

Be aware that when creating a SWOT diagram, personal biases will shape your answers.  The first step is being honest to yourself.  This analysis is for you and not intended to impress anyone else.  Although this is a self-assessment, asking others how they perceive you can lead to a deeper issue that you may not have noticed.  Ask someone you trust for their opinions and be open-minded.  Be aware, however, that when you ask another person about your strengths and weaknesses, he or she may have their own biases both for and against you.


As a up and coming professional, you want to have achievements and do them brilliantly.  You gain the knowledge and learn the skills required to get to the next level so you can be effective at every stage of development. You manage your expectations and know to ask for support when necessary.  A SWOT analysis is a practical tool that puts you on the right path to achievement of your personal or professional goals.



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